When Sunday Baillieu walked out of Toorak and into the arms of emerging Australian Artists, she forsook society to dwell with bohemia. It’s not easy, to move from one class to another within a single generation. The artists may have regarded her as bourgeois but her old neighbours had labeled her a communist. She was an idealist, a task master, a romantic and art critic. Heide was her home and she welcomed artists to reside there.
Sunday and John Reed championed major artists such as Sidney Nolan, Charles Blackman, Mirka Mora, Joy Hester, John Perceval, Albert Tucker, Moya Dyring, Sam Atyeo and Mike Brown. They founded the Angry Penguins Literary magazine in an effort to evoke a response from the disinterested city.
The Reeds supported and bought emerging Melbourne and Australian art. They were overly possessive of the artists they supported but they took their task seriously. They flew the flag for Australian Art and they paid for it with Baillieu cash.
Today the twisted path Melbourne artists walk is barbed with opportunists and a sleepy audience.
Melbourne’s current Art culture is in crisis. Galleries charge artists to exhibit and the costs are high, few artists can afford to pay the weekly $1000 costs and then the 20-40% commission. For those that can afford to pay ,there is no guarantee of an effective marketing strategy. Most exhibitions draw other artists and few attract genuine patrons. At the end of a two-week exhibition the gallery stands to make profits even if no purchases were made. The artist is broke.
Australian artists rely on the generous support of philanthropist, collectors and galleys that do not charge their talent to exhibit.
Albert Tucker talks about his time with Sunday Reed at Hiede.